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Whenever the bubble 2.0 or not debate is brought up, people mention that the current companies are creating value. While some are, there are also plenty of others like the one mentioned in this story that cater to a certain sector of society and might not be providing much value as a whole.

In that sense - the rising salaries are allowing people to use services that they wouldn't otherwise be able to use - a cottage industry around engineers with disposable income.