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Amazing, practical advice. Segmenting users into happy and unhappy and then using that to ask for reviews is a really smart idea..
but making unhappy users happy is just as important. That second part is the creating the sustainable retention.
Sensible and actionable advice that many techies overlook in the desire for virality. Building long-term, personalizable relationships with customers to help them get their important jobs done -- it's a scalable and sustainable solution.