I basically want to know (your educated opinion) if a new company (what ever business) can drive its business and product though community building. Requirements of a good product and open communication channels are a given.
Can existing companies reduce their PR and marketing budget without a declining customer acquisition rate? Shifting the budget to the community in many forms and let them do the PR and marketing?
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[ 3.1 ms ] story [ 9.7 ms ] threadCan existing companies reduce their PR and marketing budget without a declining customer acquisition rate? Shifting the budget to the community in many forms and let them do the PR and marketing?