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We are giving $20 to all HN users -- use coupon code: HNFGOFF

Thanks for the fellowship program for allowing us to apply.

Hey, just a heads up, I just looked at the site on my phone. Unfortunately, I only have one bar in my office. The load time is painful.
Good point, how does it load on your work laptop?
its fine on a desktop/laptop but I do most of my browsing while commuting to work. I even order my lunch on seamless on the phone
I'm excited to try this. have been looking for prepared food that focuses on my dietary goals (and tastes great) for a long time
I have ordered from here several times and loved all my meals. The deliveries always arrive on time. Their prices are incredibly reasonable for the quality of food you get.
6 comments, 3 of which are first posts of users exclaiming how great it is?

EDIT: To add something about the site: seems interesting and like something I might use occasionally. The fact that you are bay area only is to be expected, but should be more prominent to see (if you just look at the front page and then click "Start today" you get to the page for entering billing information, delivery address etc without getting that info)

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We were so excited about the fellow ship application that we asked our customers to join in. A lot of them are in tech but they didn't have a hn account.
FYI getting everyone you know to post comments and votes gets submissions flagged into oblivion where nobody else sees them, unless it happens automatically via spam prevention filters:

https://news.ycombinator.com/newsfaq.html

    Can I ask people to upvote my submission?

    No. Users should vote for a story because it's 
    intellectually interesting, not because someone is 
    promoting it.

    When the software detects a voting ring, it penalizes the 
    post. Accounts that vote like this eventually get their 
    votes ignored.
Also worth nothing is the votes-to-comments ratio, if you reply to everything you will trigger a penalty designed to minimize contentious issues which occurs when more comments than votes happen.

You might like to try resubmitting without orchestrating any activity as this submission's been penalized and is no longer well positioned in 'show' or anywhere else.

Thats a great point -- and the sales channels we use are limited to SF Bay Area people -- so it would be redundant, but you're spot on -- once we start using other channels (HN for example) we need to make that more explicit. Our bad on that.
There's also a form in the footer now to be notified by email when we can deliver to your zip code.
Do you deliver hot foods, too?
no, we focus on sending all your meals for 3-5 days at once. if its cold you pay no sales tax, so its cheaper for consumers.
Prices look pretty good reasonable what you get, if the food is as good as it looks in the pictures.

Does the menu change weekly? What do I need to do to prepare the food? Just toss it in a microwave or do I need a kitchen?

Menu changes weekly. No need to prepare. We're all busy so you heat in microwave, pan or oven. Yep.

Meals are same as photos. Because our ops are so lean we can invest almost 1.5X to 2X in ingredients compared to a restaurant for the same price. Which is why we can offer organic ingredients as well.

we really want hn users to try our food. since we deliver 3-5 days worth of meals our operations are super lean and streamlined. If you email us and mention hn we can set you up with a $50 off discount code for your first order. We are also one of the few all organic providers in the bay area.
Feedback:

1. Green buttons convert far better than other colors. Make the call-to-action button ("Start Today") green.

2. "Start Today" isn't what I wanted to click. Not sure what I would prefer. I'd strongly suggest doing some A/B testing with other words on the button, like "Order Now", "Sign Up Today", etc. "Get Started" would also be better because "Start Today" sounds like it means I'll get food today.

3. You need a "Pricing" page and link in your navigation.

4. You need to have your company's phone number above the fold. It makes you look more trustworthy. It can be an answering service or automated voicemail thing, but it should be there.

5. "How" is not a very clear abbreviation for "How It Works" (to me anyway)

6. It is not at all clear if this is a local or national service. Do I have to be in a certain city to get the meals?

Good luck!

Great feedback, thanks for taking the time. Will A/B test your suggestion. Can we email you sometime after your suggestions have been put into action?
Of course, although I'm a full-stack developer rather than a true HCI/UX expert. I'll send an email to happy@beyourmax.com with my contact info.
looks fantastic - if I didn't have a big family to feed and live thousands of miles away. One thing though; having your prices front and centre would be a lot better. The prices are really good, but I was getting nervous that it would be twice that amount before I eventually got to the menu page.