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God's world is perfectly just.

We can imagine chat bots. God coudl answer prayers with artificial intelligence in his post singularity mind. No sweat. One chat bot dedicated to each person? No sweat.

God does justice. He balances pleasures and pains. He balances laughter and crying. NOt a single person has great joy and not great sorrow. usually great joy and sorrow occur at the same week or month or year.

Luke 6:20-26

6:20 And he lifted up his eyes on his disciples, and said, Blessed be ye poor: for yours is the kingdom of God.

6:21 Blessed are ye that hunger now: for ye shall be filled. Blessed are ye that weep now: for ye shall laugh.

6:22 Blessed are ye, when men shall hate you, and when they shall separate you from their company, and shall reproach you, and cast out your name as evil, for the Son of man's sake.

6:23 Rejoice ye in that day, and leap for joy: for, behold, your reward is great in heaven: for in the like manner did their fathers unto the prophets.

6:24 But woe unto you that are rich! for ye have received your consolation.

6:25 Woe unto you that are full! for ye shall hunger. Woe unto you that laugh now! for ye shall mourn and weep.

6:26 Woe unto you, when all men shall speak well of you! for so did their fathers to the false prophets.

6:27 But I say unto you which hear, Love your enemies, do good to them which hate you, 6:28 Bless them that curse you, and pray for them which despitefully use you.

6:29 And unto him that smiteth thee on the one cheek offer also the other; and him that taketh away thy cloak forbid not to take thy coat also.

6:30 Give to every man that asketh of thee; and of him that taketh away thy goods ask them not again.

6:31 And as ye would that men should do to you, do ye also to them likewise.

Gad has a justice-bot that is like a chat bot and it does justice no matter what.

Joseph in the old testament went to prison for 7 years, then ruled Egypt.

The book of job. You can't have you pudding if you don't eat your meat. You must have suffering to have paradise.

The minor point at the end regarding the definition of "moralizing" reminds me of The Physician and the Priest.

http://www.jhuger.com/the-physician-and-the-priest

Things which had a visible adverse effect on these early societies tended to be encoded in religion. Slingerland's interpretation of mucking with the river as a moral hazard as opposed to a random taboo is exactly the kind of things the Physician came to find.

Makes one wonder if one need to record not just the laws, but also the reasoning behind the laws. This to avoid having laws turn into the religious edicts, and also to allow future generations to examine of the reasoning still holds in their context.
" . . . religions as dissimilar as Islam and Mormonism . . ." This seems like a strange pair to use as an example of dissimilarity. Islam and Mormonism have a number of commonalities that Mormonism doesn't share with other Christian faiths.
"Yet the Hadza are very cooperative when it comes to hunting and daily life. They don't need a supernatural force to encourage this, because everyone knows everyone else in their small bands. If you steal or lie, everyone will find out—and they might not want to cooperate with you anymore."

I wonder if this is why the rise of the Internet and the decline of religious affiliation are so closely related.

"As societies grow larger, such intensive social monitoring becomes impossible."

In today's society, we can shame anyone in the world we want in a matter of minutes using the power of social media. People themselves can enforce society's morals through shame. God may or may not be watching, but the Internet is always watching, and it never forgets.

It's an interesting idea indeed.

"They hope to show that the more omniscient and punitive the gods that people worship, the more money they are willing to give to strangers in their own religious community."

I wonder if people would be more willing to give to strangers if they were told that their name, social media profile, and donation amount were being put on a website for the world to see (and judge).

I wouldn't say that Internet always watching can have the same effect because it's just mob of peers (humans) and ultimately can be ignored or fooled. God by definition can't. That why the concept can be disciplinary and ubiquitous. God watches you over the Internet too.

However the concept of god (or God) in technology has been touched by sci-fi many times. Gibson's Sprawl trilogy, Serial Experiments Lain, GitS, Stanisław Lem's books and many more.

If as the article stipulates humans need an external factor to be kept in line with social norms than this could be the evolution of religion.

They can certainly be fooled, even deliberately, but they can only be ignored at personal peril. For example, when a corporation does something someone doesn't like, or an employee (high-ranking or not) of that company does something that someone doesn't like, there are many instances where demands were made from a corporation (apologize for so-and-so, fire so-and-so for doing this) with the threat that the corporation would be boycotted if they didn't cooperate with the demands. Society is enforcing its morals via the internet shame mob through threatening a corporation's livelihood, which I would say has the same effect as God enforcing society's morals through eternal punishment.

If you'd like specific examples of what I mentioned, simply google "internet shame mob". There are many, many examples.

I would agree that social media works for shaming large corporations (brands), but not so much on the micro scale of individual people out of the public spotlight.
Slut-Shaming happens on the internet too.
> I wouldn't say that Internet always watching can have the same effect

Studies of whether someone would steal a bagel/donut from a box, where payment for the pastry is on the honor system ("Take a donut for a dollar!"), show that if you paste up a pair of cartoony eyes above the food, theft rates are reduced.

So it's not just about whether people feel like the Internet can be fooled. Just the fact that the Internet feels like it's watching could be enough to cause (most) people to behave ethically.

Fascinating implications. The bigger the society, the more it needs "big gods" to encourage prosocial behavior. As the article says, "Watched people are nice people."

With the rise of the global internet and the simultaneous decline of religious viewpoints, what is the new "big god" that is big enough to unify the world's prosocial behavior? Belief in an omniscient NSA??

The bigger the society, the more it needs "big gods" to encourage people to accept the ladder of hierarchy and domination it has created.

The most "successful" cultures have also been the most violent, vicious, and hierarchical.

Perhaps it's time to move beyond big gods, big leaders, big masters, and big individuals.

There is a good reason why successful cultures have hierarchies. Specialization and structure improve efficiency and standard of living for everyone under it. Do you think companies could do without CEOs?
Absolutely. Worked twice at companies that lost their CEOs for months. Things ticked along very nicely, thank you.

There are many forms of governance, and the autocracy is only one form.

To my knowledge the temporary absence of the CEO is absorbable in the short term because the CEO is primarily concerned with things like strategy & the future, not the immediate day-to-day operations.

You can keep ticking for a long time without direction or strategy. All the parts will seem to be moving. But you won't be getting anywhere.

(comment deleted)
> Management versus worker is an adversarial relationship

This is because the needs of a company are not the needs of an individual.

>Management democratically accountable to labor seems perfectly reasonable

Have you seen the US political system? Do you think if you apply democracy to management then it won't be corrupt? I only see people voting for the manager who promises the biggest benefits.

Sorry, I deleted my message (don't ask how..)

Prev message:

" I don't think specialization requires hierarchy. It merely requires... specialization. Specialists require support from society. Where does hierarchy enter into this? I don't think it enters at all, merely on grounds of efficiency, nor do I think that if that were the case, that such a utilitarian mode of reasoning justifies hierarchy.

If it were merely efficiency that justifies hierarchy, no one would need to fight to establish it. What we observe instead is that hierarchies are intimately tied up with the mechanisms that enforce them: Usually violence of some sort. It would not be hard for me to accept a line of thinking that started with the idea that an acceptable definition of violence is any force required to enforce a relationship of domination.

> Do you think companies could do without CEOs?

Well I think as a worker that I do best working with peers who value their relationship with me and respect my autonomy. Management versus worker is an adversarial relationship and its manifestation in my work environment is deeply rooted in a much more violent, oppressive relationship that persists to this day in some places.

A CEO is useful. That does not mean a CEO cannot be accountable to their workers instead of to property owners (hierarchies upon hierarchies upon hierarchies). Management democratically accountable to labor seems perfectly reasonable, in fact, perhaps a desirable evolution on the model.

The only problem is that it contradicts the hierarchical structures that shape our society. This isn't a meritocracy of ideas, there are a few ideas with all the guns that are actively hostile against anything possible outside of their paradigm. "

New message:

> Have you seen the US political system? Do you think if you apply democracy to management then it won't be corrupt? I only see people voting for the manager who promises the biggest benefits.

That is because we live in an adversarial economic system where everyone is supposed to pretend they are an individual with needs that are at odds with everyone else. The only reason we need to accept this is because we want to 'reward' 'better' people with more resources, power, status, and ability to control our destinies.

We don't have to accept that. A lot of effort is put into making us accept it. A lot of propaganda goes into teaching people that property is good and that the state is good, and that an individual exists without taking into account their social relationships with other human beings.

We cut people up into individuals, tell them they have no common lot with others, then force feed them a lot of ideology in order to convince them that they are freer the less they care about others and the more they try to accumulate wealth for them'selves'. The system clearly benefits the fraction of a percent that reside at the top and steer it towards their own self enrichment far more than it benefits me, someone who is somewhere between the middle and the top, and far, far more than it benefits those at the bottom.

>We cut people up into individuals, tell them they have no common lot with others, then force feed them a lot of ideology in order to convince them that they are freer the less they care about others and the more they try to accumulate wealth for them'selves'.

This is exactly the opposite of what most "big God" religions teach. I mean Jesus's big messages were "Do unto others" and "Be one". Not going to argue that Christianity didn't stray from that from time to time. But you're starting to go in circles here.

This goes back to the point of the article in the first place which is that "Big God" religions are a counter balance to large structured hierarchical societies.

"big God" emphasizes a figure head, and then reflects that figurehead in less spiritual realms recursively until you get to the bottom of a hierarchy. Christianity the social structure (as opposed to the abstract religion) is very tied up in a patriarchal view of the world. Indeed, God's at the top, then it used to be the kings, the pope, the priests, etc., and slowly it descends until you get to the household, headed of course by a father. Everyone below that level was hardly a person at all, historically, traditionally.

Jesus's messages may have been egalitarian, communal, and all that, but Christianity the social structure was very much not. The God/believer relationship was a model for human relationships, which, of course, put a man in the position of God, and a man with lesser status or someone with no status, below him.

That statement you cited, of course, does not fall into that paradigm. That's a modern idea which incidentally became more and more prominent as the "big God" paradigm became less and less important. Of course, the truth historically and even in the present day is much muckier than that: the ideologies and their attendant power structures are very intertwined. But it's clear that bourgeoise liberalism won out a while ago and religious hierarchies like Christianity have been sliding since.

I should have made it clear that what I'm criticizing is the common root of all hierarchical ideologies, not just the ones investigated in this article.

The question of whether specialization requires hierarchies is kind of the question that Coase sought to answer in the Nature of the Firm. To make a long story short, Coase thought the answer was "no" so long as it was more efficient for the specialists to contract with consumers of their services on a open market than it was for them to work together in a firm under managers. I think Coase's answer seems more obvious now thanks to the Internet. Back when he published it was pretty counterintuitive for a lot of people.

These days, I think hierarchy is required only where private information needs to be shared with the specialists in a carefully choreagraphed way. If we don't have to worry about who knows what when, then the specialists can synch up and deliver to customers just fine without managers. But if there's some super important private information that can only be shared in sequence with particular specialists in order to maximize a good result, then no hierarchy is a mess.

In other words, human hierarchy now is almost entirely derived from the architecture of private information.

Great question. What if it's something like the Internet itself -- i.e., the potential that somebody will capture and share a private act in a way that will become completely public and forever.
I think that would do it. The Ashley Madison leaks are just the tip of the iceberg. What if someone released a dump of _everything_ the NSA has captured about certain groups of individuals over their entire lifetimes? (assuming there are torrent sites with enough storage to handle it...)
I agree. The Ashley Madison leak is a great example! It's almost like we have become our own super ego.
The reason a moralizing god is important and those religions win is darwinian in a way -- a moralizing god lets the priests or the leaders of the religion control people more efficiently. They can convince people that god is watching them if they are mean, naughty, have bad thoughts, even when the priests are not there.

It is the total surveilance society before the surveilance society was a thing.

That allows mobilization and control of larger groups of people.

And although it sounds kind of mean and critical, it also allowed and generated a lot of nice things -- co-operation, altruism (one can argue forced altruism, "god said, be nice to your neighbor Jimmy, or you'll burn in hell forever! -- Erm..., ok, will do definitely" might not be a true altruism, but that is a different discussion), it allowed for the care of the sick, etc...

> it also allowed and generated a lot of nice things -- co-operation, altruism (one can argue forced altruism, "god said, be nice to your neighbor Jimmy, or you'll burn in hell forever! -- Erm..., ok, will do definitely" might not be a true altruism, but that is a different discussion), it allowed for the care of the sick, etc...

Why do you think people need to ruled in order to display these behaviors? Why do you think ruling people makes them behave in this way?

I mean, what I'm saying is, I think your points are commonly accepted wisdom, but I find them extremely contradicted by my experiences with other people. It sounds like a whole lot of propaganda from a machine that produces propaganda in order to perpetuate itself.

> The reason a moralizing god is important and those religions win is darwinian in a way -- a moralizing god lets the priests or the leaders of the religion control people more efficiently. They can convince people that god is watching them if they are mean, naughty, have bad thoughts, even when the priests are not there.

Are you saying that people aren't able to think about how their actions affect their peers materially and socially unless they buy into the idea of a magical faerie that always watches them?

I find this article deeply unconvincing, to be honest.

> Why do you think people need to ruled in order to display these behaviors?

They don't necessarily. But slowly over the ages groups that held those beliefs somehow proliferated more than those that din't. It could just be a fluke, a correlation with some other hidden variable. But maybe it was the cause and a light statistical advantage over a thousand+ years can make a large difference.

> Are you saying that people aren't able to think about how their actions affect their peers materially and socially unless they buy into the idea of a magical faerie that always watches them?

Thinking independently and rationally vs being 100% controlled is not how it work. There is something in between the two. When it comes to religion, it usually forms and ideological framework that gets instilled early on. At a young enough age it became part of background (the world view) such that even if the person is thinking they are thinking rationally, chances are they are still influenced by that ideology.

> I find this article deeply unconvincing, to be honest.

Well I am an amateur as well so don't take my words for anything. I just offered a perspective (that is probably obvously wrong in some way if an anthropologist/sociologist/historian would look at it).

> Well I am an amateur as well so don't take my words for anything. I just offered a perspective (that is probably obvously wrong in some way if an anthropologist/sociologist/historian would look at it).

Oh, me too. I'm not an expert at all. I'm just thinking out loud here with you.

I think things like religion, state-- any relationship of domination between people that is regulated by violence, really is completely parasitic. By that I mean that instead of thinking of things like states and patriarchs and masters as enabling social structures, we should think of them as coopting social structures in order to get more out of the collective than they put in.

A lot of it can be phrased in terms of ownership. Religion, priesthoods, claim ownership over morality, over good behavior. By doing so, they become parasites. People are naturally receptive to cooperative relationships that benefit everyone. We are a communal species. By forcing themselves into the equation of every relationship between people, priests are now seen as valuable. Are they? I will say no. I refuse to accept that they are. They wormed their way into goodness and spirituality (which are, in my mind, truly essential to our humanity) and now thrive off of it unjustly.

Patriarchs claim ownership over families by establishing concepts like blood line and inheritance. They create the idea of social identity that persists and propagates itself far beyond their own presence. They have taken a very human relationship: respect and trust, and turned it into something one can own. Patriarchs are parasites. Family is the natural, human idea that has been expropriated to justify their parasitism.

> They don't necessarily. But slowly over the ages groups that held those beliefs somehow proliferated more than those that din't. It could just be a fluke, a correlation with some other hidden variable. But maybe it was the cause and a light statistical advantage over a thousand+ years can make a large difference.

I don't think we have to see it as a fluke. There's a very obvious causal mechanism: Violence. Lots and lots of violence. Man beats the crap out of woman. Men subjugate women under threat of violence. Men set up a fence around land and call it property; they demand it be respected, under threat of violence. Priests yoke gods into pantheons, build temples, claim authority and ownership over all human social relations... under threat of violence!

A fist isn't a clever thing. Maybe we should just accept that since the neolithic our societies have been shaped by a human fist punching a human face-- for millennia.

> And although it sounds kind of mean and critical, it also allowed and generated a lot of nice things -- co-operation, altruism (one can argue forced altruism, "god said, be nice to your neighbor Jimmy, or you'll burn in hell forever! -- Erm..., ok, will do definitely" might not be a true altruism, but that is a different discussion), it allowed for the care of the sick, etc...

I don't agree.

The "nice things" that religion enabled already existed before religion. Any of the "nice things" that got in the way of business for the powerful, well, became unimportant pretty fast. Charitable activities were funded by the wealthy as a political tool before a "moralizing god" existed, let alone became a common belief system.

You cooperated with other people in your society for mutual benefit, primarily. People cooperated long before religion the popularity of a handful of monotheistic, moralizing gods.

Being uncooperative on the level a religion punished [and sometimes, violent] is almost never beneficial except in extreme circumstances.

Like I said in a sibling response. It is not all or nothing.

Maybe a better way to put it is that moralizing religion just acts as an amplifier. It can amplify over time either those "nice things" or "negative things". And over thousands of years that kind of a religion just gave enough of statistical advantage.

Maybe another way to think about it is that a moralizing god religion is more brutal and violent such that those adherents managed to wipe out and conquer all the rest.

Doesn't sound like you read the article. It states that these things came before, but religion enabled them to expand them to larger societies.
The moralizing god is a policeman installed in your brain, so you obey the rules when the corporeal police aren't around. It is a social hack to minimize cheaters.
Despite the rhetoric of using science, the enterprise described in the article seems too fuzzy and ill-defined to be able to support any strong conclusions.

Generalizing the result of psychology to other fields is a dicey affair. Determining what a "big god" even is, is a matter of interpretation. And determining that a change in religious belief is a cause or an effect of a changed social structure is a difficult problem. And the researchers describing the enterprise give a strong impression of having an agenda (talking about things they noticed growing up, etc).

Atheism is common in Western Europe yet the area doesn't seem to have much trouble engaging in large scale cooperation.

https://en.wikipedia.org/wiki/Demographics_of_atheism#Europe

I find it pleasing that their theory is consistent with Julian Jaynes's theory about the origin of consciousness. One could view this even as an extension of Jaynes's theory. First, we became conscious, then self-conscious. Consciousness was a prerequisite to any form of society. Self-consciousness was a prerequisite to a moralistic society. The details of the form of deity seem to me a proxy for the underlying question about how the brain was evolving over this period.

Although the article notes that this fact is in dispute, at least to me it seems striking that there do not appear to have been any large-scale wholly atheistic or agnostic civilizations in history until recently. To continue the thought about the biological substrate for consciousness and self-consciousness, I wonder what that implies about whether or how are brains have evolved in the recent past? Is there some allele or set of alleles that express for pro-social tendencies that are required for pluralistic, capitalistic, atheistic/agnostic civilizations?

Seems like a just-so story until the methodology of their quantitative analysis is publicly-available.
There's been a lot of research proving that people who lie to themselves are more successful then those who are honest with themselves. In fact research indicates that lying to yourself is actually the norm; its' the people who are honest with themselves that are more likely to be clinically depressed.

This is the first time I've seen this theory applied to civilization.

what do you mean by "more successful"?
Probably something like better matching their societies' standard fitness functions

e: what i probably meant to say was "more likely to pass on their memes"

in everything really. From business to passing on genes.
My own private theory is that alcoholics developed agriculture first. Nothing makes you settle down, herding bees for mead and cultivate wheat- then a neverending desire for beer around the year.

The irony is that even moralizing goods are in the end just ways for declaring some overspending behaviour holy and thus in the long run blood thirsty. Non-scientific societys loop allmost always into (civil)war - moralizing gods just allow for a higher piling up of social dynamite before the blow.

"Malt does more than Milton can to justify God's ways to man."

A. E. Housman

(This turned out to be a semi-rant.)

I will play "devil's advocate".

The first thing I thought about when the researchers explained this:

Norenzayan thinks this connection between moralizing deities and “prosocial” behavior—curbing self-interest for the good of others—could help explain how religion evolved. In small-scale societies, prosocial behavior does not depend on religion. The Hadza, a group of African hunter-gatherers, do not believe in an afterlife, for example, and their gods of the sun and moon are indifferent to the paltry actions of people. Yet the Hadza are very cooperative when it comes to hunting and daily life. They don't need a supernatural force to encourage this, because everyone knows everyone else in their small bands. If you steal or lie, everyone will find out—and they might not want to cooperate with you anymore, Norenzayan says. The danger of a damaged reputation keeps people living up to the community's standards.

[...]

Norenzayan points out, however, that the complexity of most of the cultures analyzed is limited—they are small-scale chiefdoms, not large agricultural societies.

was tribalism. This seems like they're trying to put a different spin on it. Before political systems were formed, this is how tribe members developed trust within their societies. This is on a low-scale population or society.

The article continues with this:

As societies grow larger, such intensive social monitoring becomes impossible. So there's nothing stopping you from taking advantage of the work and goodwill of others and giving nothing in return. Reneging on a payment or shirking a shared responsibility have no consequences if you'll never see the injured party again and state institutions like police forces haven't been invented yet. But if everyone did that, nascent large-scale societies would collapse. Economists call this paradox the free rider problem. How did the earliest large-scale societies overcome it?

Isn't this exactly what happened? Or to what "large-scale societies" are they referring? I studied Latin American and Spanish history the most, so I'll stick to the best example I know of.

In an infamous story of Spanish colonisation in modern day Cajamarca, Peru, and what would precipitate the Battle of Caxamarca and initiate a 2000-people massacre and the destruction of the Incan empire, Friar Vicente de Valverde y Alvarez de Toledo in a deceitfully kind manner asked Emperor Atahualpa to essentially convert to Catholicism. This was after Spanish conquistador Francisco Pizarro wanted a friendship pact that Atahualpa had already heard rumours was a trap. So, Atahualpa refused. Later Friar Vicente gives Atahualpa the Bible, which he knows indigenous peoples do not know what one is since they had not even discovered writing, much less books, at that time. Atahualpa naturally throws the book and this is taken to be an "attack" on the Spanish Empire.

The Spanish armada guns down 2000 natives, erects a church at the Incan capital of Cuzco, and proselytises the entire kingdom. Don't read the garbage Wikipedia article on it. Instead read Spanish Friar Bartolme de las Casas' A Short Account of the Destruction of the Indies.

Then juntas were formed. The Spanish empire was spread thin. Dutch Revolt. The Napoleonic Wars? British West Indian labour unrest?

These researchers should look up the word PROSELYTISM. They seem to have ignored the beginnings of the Christinisation of a large part of the world. It was tainted with killings, political deceit and motivation and to control societies, as was the case with Constantine

The article says:

In some societies, belief in a watchful, punishing god or gods could have been the key, Norenzayan believes. As he wrote in Big Gods, “Watched people are nice people.” Belief in karma—which Norenzayan calls “supernatural punishment in action”—could have had a similar psychological effect in the absence of actual gods, ...

That's an interesting thesis. There's a Western bias; Shinto has a large number of gods, rather than one big one.

It's convenient that the "moralizing god" religions predate the concept of the corporation. The Christian Bible talks of kings and rich individuals, but has little to say about powerful organizations. If the Bible had more to say about moral organizational behavior, it would be a lot less popular with economic elites.

(It's sad that the Greek and Roman religions are extinct. There should be some group trying to get the Pantheon in Rome back from the clutches of the Catholic Church.)

> (It's sad that the Greek and Roman religions are extinct. There should be some group trying to get the Pantheon in Rome back from the clutches of the Catholic Church.)

This popular trend of bashing Catholics and their faith is really starting to grow tiresome. The "current" Pantheon was a Pagan Temple for ~483 years well over 1000 years ago. It has been a Catholic church for ~1406 years up until the present time. It's conversion to a church when Italy was converting from various forms of paganism is the only thing that saved it during the middle ages. It is located in a country where > %80 percent of the population describes themselves as Catholic(although far few say they are observant). I think you would have to have a very perverted sense of justice to think that it would be just to take ownership of the Pantheon away from that catholic church. Besides who would take control of it? The Italian government? If so, why make tax payers foot the bill for its preservation when the Catholic Church has been happy to do so for 1400 years and allows the public free access.

I can almost imagine a high priest of ages past:

"You must toil hard and suffer through your miserable life, because if you are a good person, after you're dead you'll experience the sublime eternity of the heavens".

Then people start killing themselves to get to heaven faster. The high priest pauses, thinks and pronounces:

"Oh, and whoever commits suicide goes straight to hell, no questions asked".

There doesn't even have to be intent.

Take 1000 different cultures with a random selection of moral values, unique to each. The moral values they hold dear, especially in early development, will have a very real effect on the survival of it's followers. Culture evolves right along with genetic code. The culture you're born into has very real effects to your survival fitness.

Certain traits of religions survive better.

I've been meditating a lot on these cultural heritages. The fact that a given religion/culture exists and can be criticized or accepted or anything inbetween takes for granted why this religion exists at all and has perhaps survived many generations, maybe even millennia while those that no longer exist are out of sight out of mind. I can no longer buy the idea of cultures that cross generations with all their traditions being the result of some arbitrary thing open to whatever the fads and fashions of surrounding cultures they pass through. Survival of anything is not random. Hard to articulate these thoughts.
The word 'meme' was coined in "The Selfish Gene" by Richard Dawkins as an analog to the gene. A meme is an arbitrary unit of culture in the same way a gene is an arbitrary unit of genetic material. Both, the theory goes, are equal parts of the process of evolution. Memes are inherited and go through the same processes of evolution.

You're right, they aren't arbitrary or random, they're evolved. Much like many of our genetic features, the advent of modern society and technology has made much of our cultural inheritance obsolete, vestigial, no longer fit.