Ask HN: AdSense and the European Cookie Law?

TL;DR: do I really have to postpone showing AdSense until I have explicit user consent for cookie usage?

So Google sent out a mail saying web sites using AdSense should somehow comply with the European Cookie law. Now that I set out to implement it, I find the information given by Google is not actually very helpful, even though they created an extra site for it: https://www.cookiechoices.org/

It seems to me to really be compliant, I shouldn't show AdSense before the user has given me explicit consent. The typical info bar at the top ("this site uses cookies - agree") seems completely useless.

AdSense doesn't seem to have an option to launch it "cookie free" either (or postpone the ads until the consent is given), which would have been a helpful move by Google.

I am leaning towards ignoring the issue completely, as it is only hostile to users. But Google has given a fuzzy ultimatum until September 30 to "become compliant".

I also wonder if it would work over all sites on the internet if a user has agreed to AdSense cookies once. That could also free my site.

(For context, the only thing my site uses cookies for is AdSense).