They're two sides of the same coin. If you have bucket loads of traffic, you can use basically any monetization strategy (including classic banner ads) and make money.
Got a friend with an Instagram account who is making several hundred dollars for many of the photos she puts up, and endless offers of free product at worst. She started up about a year ago. If you're impatient and half-arsed, you won't make it in such a saturated market, but if you're consistent and know what you're doing, you can get something going.
This is about a very well established blogger who admits that "native ads might work better for independent fashion or travel bloggers — people who aren’t struggling with the ethical and emotional implications of monetizing parenthood."
Well, she is attractive, but I don't think that defines her success. She has a following because she works hard at it, maintains a consistent style and engages with her audience.
sure, but for how long? the article is asking about sustainability, that's why it asks, if they CAN STILL make money, they were making money yesteryears, but it's a new day. things have changed.
Her popularity and income from it is ramping up aggressively. She has made particular decisions with time (and has near-future plans) to diversify and make sure she's not one-and-done with the topic she covers.
Newsroom was a pretty awesome show about the dichotomy between monetizing entertainment and authentic journalism. I don't know whether people would pay for true journalism, for several reasons that are outside scope, but one seems to be perception of quality. Bloggers, tabloids, social media and news organizations all produce content. There seems to be a race to the center of sorts, where most stories are blogspam or resummaries of reuters line notes. I think the perception is that most stories are sort of commodities and the first free link you find is as good as the next is as good as the paid link.
Kill the ads. Get supported for your work directly. If she's getting 100,000 page views A DAY, and she's been writing for over a decade, I'm sure she could get enough subscribers to overtake her ad (native included) revenue.
That's making it about acquiring readers, though. She always had those...the problem is how to make blogging pay. And if you have subscribers, then you're producing content for them which kills the point of a blog for some people (i.e, "monetizing parenthood").
And I'd follow with creating incentives for people to actually pay for the content. Relying on charity isn't a sustainable source of income in general case.
I'd say the answer in this case is a definitive "YES"; making 50000 a year (as the article suggests is readily attainable) is plenty in most parts of the world.
Who cares? Basically someone talking a load of BS and not really doing anything and sticks a few ads on her side and hits the jackpot because other like minded losers read her blog. Get a real job, or admit it's over or do something better.
This reminds me how former classmates (2000-2003) made easy money with ads while putting downloaded hardcore pictures online in a gallery, stuffed ads on it and joined some affiliate sites. Twenty galleries like this and there came easy money.
No wonder the ad business got more popular and conversely more annoying when money didn't come as easy anymore.
Yeah excatly. Sorry, my comments were not very productive, haha writing comments on the interwebz with a massive headache turns me into a real arsehole lol.
I don't know anything anout her, so this comment is more general:
Sites like this were amazing for advertisers. They have a very loyal tech savvy group(affluent) of a very specific demographic they can feed ads to. She, and those like her, did well to create and capitalize on content like this. It just isn't possible anymore much like many jobs from the past 10 years.
If she hasn't already perhaps it's time to write a book instead. She could presumably parlay her 100k subscribers and brand recognition into a book tour on the morning show circuit.
One Today show appearance would be enough to flog sales of her book and either let her cash out or move to a patreon-like engagement.
I think this is a sign of a larger pattern where virtual real-estate goes through the same boom and bust cycle as the real kind. Or if you prefer to think of it as pop culture she's well whatever was popular five years ago. Lol.
Writing a blog and writing a book are two different things.
Her blog she slowed down in her entries, she just stopped making them. She just wasn't into writing as much as she used to be, she started to hate it.
A blog article can be short or long, books are made up of chapters and you have to organize them to make sense. You have to correct grammar mistakes, you have to fix formatting problems and other stuff so it passes the auto vetter process of self-publishing sites or the publisher software.
A blog just takes text input you type into it, you don't have to worry about formatting and other stuff, if you made grammar mistakes most people won't notice it.
I've tried writing books myself, it is very hard. Writing a blog is much easier to do.
I think she just ran out of material to write about as well. Originally her blog got her fired from her job because she wrote about coworkers.
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[ 2.9 ms ] story [ 80.7 ms ] threadMy last employer owns a popular mommy blog and it's doing better than ever thanks to social traffic.
If you're getting 1MM pvs a day but only getting .05 CPM you're not making a living.
It is REALLY hard to monetize content these days.
Kill the ads. Get supported for your work directly. If she's getting 100,000 page views A DAY, and she's been writing for over a decade, I'm sure she could get enough subscribers to overtake her ad (native included) revenue.
That's making it about acquiring readers, though. She always had those...the problem is how to make blogging pay. And if you have subscribers, then you're producing content for them which kills the point of a blog for some people (i.e, "monetizing parenthood").
I'd begin with making micro payments easy and supported everywhere on the planet.
No wonder the ad business got more popular and conversely more annoying when money didn't come as easy anymore.
Sites like this were amazing for advertisers. They have a very loyal tech savvy group(affluent) of a very specific demographic they can feed ads to. She, and those like her, did well to create and capitalize on content like this. It just isn't possible anymore much like many jobs from the past 10 years.
One Today show appearance would be enough to flog sales of her book and either let her cash out or move to a patreon-like engagement.
I think this is a sign of a larger pattern where virtual real-estate goes through the same boom and bust cycle as the real kind. Or if you prefer to think of it as pop culture she's well whatever was popular five years ago. Lol.
Her blog she slowed down in her entries, she just stopped making them. She just wasn't into writing as much as she used to be, she started to hate it.
A blog article can be short or long, books are made up of chapters and you have to organize them to make sense. You have to correct grammar mistakes, you have to fix formatting problems and other stuff so it passes the auto vetter process of self-publishing sites or the publisher software.
A blog just takes text input you type into it, you don't have to worry about formatting and other stuff, if you made grammar mistakes most people won't notice it.
I've tried writing books myself, it is very hard. Writing a blog is much easier to do.
I think she just ran out of material to write about as well. Originally her blog got her fired from her job because she wrote about coworkers.