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eam
I never did see the arrow in the FedEx logo... until now!
yan
I actually came to the article expecting it to be completely based around the FedEx logo. Once you see the arrow, that's all you'll see on every truck.
ja27
The Big Ten (college sports conference) logo has an eleven in negative space, on either side of the "T". (There are now 11 teams.)

http://www.bigten.org/

cmelbye
I find logos like the following somewhat confusing:

http://weburbanist.com/wp-content/uploads/2009/12/brand-unio...

http://www.businesspundit.com/wp-content/uploads/2009/01/eat...

kellishaver
I agree. I don't mind the concept, but the execution is poor, especially on the Brand Union logo. Egg & Spoon, 8 Fish, Yoga Australia, and Guild of Food Writers were all cool, though. The Bermuda Aquarium logo just feels oddly disconnected, with all of the negative space and then the tiny triangle floating over on the left. I love clever use of negative space, but I don't like things that float in the middle of nowhere.
dgen
Carrefour's logo is a nice one too (look for the C)
[dead] slavingia
Many of these examples are not examples of clever use of negative space at all.
tetha
Wow, this is easily among the top ten pages with the worst content / flashy distraction site of the year.
diN0bot
good article, terribly busy website.