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The $5 USD retail looks suspiciously like $47.95, or am I missing something [1]? Could not see a sku w/out charger, though [2]

[1] http://www.amazon.com/d-light-Rechargeable-S300-Lantern-Char...

[2] http://www.amazon.com/d-light/b/ref=bl_dp_s_web_3023737011?i...

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Regardless, $5 seems doable. Rechargeable batteries are cheap. LED lights are dirt cheap. Solar panels are pricey, but I see some 1W ones for under $5 on Amazon, which means they probably cost $1-2 in bulk.

http://www.amazon.com/Weiheng®1pc-181ma-Solar-Module-Charger...

http://www.amazon.com/Weiheng®1-1w-183ma-Solar-Module-Charge...

Given that, around here anyway, solar powered "night lights" for use outdoors are very prevalent and only set you back about a dollar a piece... $5 certainly seems very possible.

Now these lights I'm talking about are really quite dim (and omni-directional), but they really are disgustingly cheap as well.

A product designed to be of practical use rather than almost purely for decoration, and at 5x the price point, would most likely fare a lot better.

Edit: Would "likely" fare better? Obviously it does. I seem to have lost track of the point I was trying to make, namely the price. XD

The light shown in the video is quite different than that one. It is smaller and cheaper looking.
I found the opening line of this article confusing, and, overall, wish this article went into some degree of technical detail, even just a brief blurb about battery life and how they managed to keep the price down (I suspect it may be heavily subsidized). It seemed a bit more masturbatory than actually interesting because of this lack of detail.
What about the gravity light? Solar-powered is good, but the sun isn't available for a few hours every day. Gravity is there all the time.

http://gravitylight.org/

I feel that the Gravity Light is the way to go because it can work throughout the whole night. It is totally independent of Sun or any weather conditions.