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is there a way to down vote this fluff piece?
It will drop naturally over time.

It's also possible that even being a "fluff" piece this could be the starting point for a larger conversation.

For instance: what about this piece, specifically, makes you see it as fluff? What would you improve? Are there specific assertions you disagree with?

I don't think it makes any particularly strong arguments, but perhaps that's the point. Maybe the article author wants such criticism?