Round displays look nice on a watch, but I really don't think they will work well on many other form factors... I mean I can't think of one.
Even then, how many watch users browse the web on their watch? (serious question, I don't have a smart watch) - Is it a bad experience right now because websites aren't optimised for round displays?
I suspect that in the same way that people think the most sacred buildings in their culture should be built out of wood or stone depends on their specific culture, rectangular constructions emerge from technological constraints rather than emerging from needs or biological demands.
Take a look at this /r/askscience discussion about human field of vision.[1] Many of the conventions even for rectangular displays are based on metaphors from paper that may not be necessary.
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[ 0.21 ms ] story [ 20.6 ms ] threadEven then, how many watch users browse the web on their watch? (serious question, I don't have a smart watch) - Is it a bad experience right now because websites aren't optimised for round displays?
Take a look at this /r/askscience discussion about human field of vision.[1] Many of the conventions even for rectangular displays are based on metaphors from paper that may not be necessary.
[1] https://www.reddit.com/r/askscience/comments/1va3yj/what_is_...