Ask HN: Any books on marketing and sales for SaaS software?

Marketing for Developers, by Justin Jackson http://justinjackson.ca/marketingfordevelopers/

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Jason Lemkin's SaaStr.com is a great starting point, although it focuses mostly on B2B SaaS. I would also check out his posts on Quora.

Aaron Ross's "Predictable Revenue" is a great start and focuses a lot on outbound sales; he is working on a part 2 with Jason Lemkin.

Mark Roberge's "The Sales Acceleration Formula" is also great and talks more about the marketing side.

IMHO the first thing would be to identify your target audience and i.e whether its enterprise, b2b or end user then tailor your approach and app towards them and if there is a growth/expansion strategy that you want to persue. http://sixteenventures.com/sell-itself https://blog.kissmetrics.com/how-saas-marketing-is-different...

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