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Hey, project creator here -- been working on this with some friends as a side project. It's a free, open-source adblocker, and it's based on EasyList / EasyPrivacy. It doesn't have 'acceptable ads.'

Hoping to add user-controlled whitelisting soon. Would love feedback on app design / setup flow / any constructive thoughts!

easy and simple! good job.

suggestion: you could add a identificator for blocklist version, in case you plan to introduce updates outside the app store. (like crystal)

On step 4 of the intro, it says "Click content blockers," when it should say "tap content blockers."
Cool! Anything that makes it different from http://adblockfast.com ?
It's a different block list -- they wrote their own, this one is based on open-source Easylist / Easyprivacy.

I'm honestly not sure which blocklist is better between mine and Adblock Fast's. If you have feedback, would love to hear.

@mattkrisiloff -- What makes this different/better than Crystal? Thanks.
It's free / open-source is the main thing. No 'acceptable ads' either.

Crystal costs $1, and they're paid money by Adblock Plus to pass some ads through.

Does/will this a) have a companion safari extension for OS X and b) sync it's settings via iCloud?
a) Probably not -- I'm a Chrome user on desktop, and uBlock works sufficiently for me.

b) That's a good feature idea! Thanks.

Well now that I've installed it and see it has no settings, b) seems somewhat irrelevant..
Simple and clean!

Also, the video/animation for load time is hard to compare, it would be great to see them side by side or see actual numbers.