Who says that they do? Amazon is well known for having a rather high level of acquisition of new talent and a relatively high level of turn over. Their HR department literally looks all over the world for new talent constantly. So I would say they don't keep their best engineers from quitting.
they have a pretty bad reputation already. I'm sure they won't be able to hire anybody with non-competes. Remember there are Microsoft/Google/Facebook and many startups in Seattle; ppl have choices.
I'm not so sure they really want the best candidates, as they come at a premium. They may settle for someone desperate for income they can lock in with a non-compete, then use them up and wear them out.
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[ 3.0 ms ] story [ 22.5 ms ] threadRead the bit about Lisp. Explains what Amazon did And how it went wrong.