My executive summary to convince you that if you sell a web application reading that crowdsourced transcript is the best possible use of your next 30 minutes:
1) Wufoo sent out handwritten Christmas cards to users. Users loved them. It didn't scale. They continue to do it by automating selection of users to receive thank you cards throughout the year, based on heuristics like account age and plan level. All cards are written by highly paid engineers rather than farmed out to cheaper labor.
2) Most expensive plan makes the most money. I emphasize: Read the whole discussion about this.
3) 10% growth in sales, monthly, since launch. (picks jaw off floor Congratulations.)
Biggest thing I've taken away (so far, as I'm still reading it) is that TechCrunch referrals and their initial beta list were woeful in terms of conversions. The beta users were predominantly the "check out the new shiny thing" types who weren't really likely to be eventual users of the product.
Did anyone else get the vibe that Wufoo is a lot like 37signals? It wasn't just the reference to meeting Jason Fried at SXSW, it was Kevin's answers to a lot of varied questions about revenue, company culture, interface approach, dedication to support, etc.
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[ 3.4 ms ] story [ 31.3 ms ] thread1) Wufoo sent out handwritten Christmas cards to users. Users loved them. It didn't scale. They continue to do it by automating selection of users to receive thank you cards throughout the year, based on heuristics like account age and plan level. All cards are written by highly paid engineers rather than farmed out to cheaper labor.
2) Most expensive plan makes the most money. I emphasize: Read the whole discussion about this.
3) 10% growth in sales, monthly, since launch. (picks jaw off floor Congratulations.)