Snapchat Gives Up on Original Content, Axes ‘Snapchat Channel’ (techcrunch.com)

I think their success in this case can be best summed up in my thoughts on their channel. As in 'Hot damn! Snapchat made original content?'

I seriously had no idea.

Aw, that's a shame. They were doing interesting things with made-for-smartphone content.

It's seriously annoying!

These always seemed a little intrusive and came at odd hours which was annoying.

Oh, good. I haven't used Snapchat since they required an app update and I didn't feel like bothering with the hassle of signing back up for a google account on my phone again, but their push content was always annoying and the fact that you couldn't disable it doubly so.