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Perfectly reasonable--the same thing RS would do (see: "Gnu/Linux"). Trademarks do not protect themselves. It takes a concerted effort by the trademark holder.
I got the sense that this is more about raising recognition that F# isn't tied completely to the MS ecosystem which is facing something of an uncertain future.
Perfectly reasonable? More like fighting windmills, I'd say.
I get and appreciate the distinction, but I wish Microsoft would replace "Visual" as the brand keyword with something that doesn't evoke associations with Visual C++ for Win32 desktop applications or Visual Basic for Applications macro memories
Their IDE is called Visual Studio.
These are not the associations I have with the "Visual" MS branding (for what it's worth).
Good luck with that. If you look on a site like Stack Overflow at questions about even languages like C and C++, you'll see developers confusing Xcode with their language. With a name like "Visual F#" it must be 100 times worse since it includes the name of the language in the product name.
Reminds me of academics saying stuff like "LaTeX autocorrected my spelling mistakes". Argh.
sigh Microsoft keep doing this "please don't use our trademarks" spiel. It got old at least 20 years ago.
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This reads like the opposite: they're trying to make people think F# is not solely theirs.