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We wouldn't need these crappy launchers if we didn't need so many apps.

Sadly, people have been brainwashed into believing that they need different apps to do different things, and this only reinforces the application paradigm.

One day, hopefully soon, there will be a single app (probably the OS) that will be used for 90% of tasks. Shopping, setting up a meeting, reaching a friend and requesting a cab will all be done through a single interface.

Well yes, some apps exist because software can't talk to us in our natural language. But I don't think it's true for all of them.
What if there was a single app that could communicate in your natural language. Would you use any other app?
I don't think that natural language is appropriate interface for all the apps. Think of Instagram, Facebook. It's probably easier to swipe through pictures, or make some other action than say every command out loud. I don't believe in silver bullets.
What if there was a single app that could communicate in your natural language. Would you use any other app?
What if there was a single app that could communicate in your natural language. Would you use any other app?
Many of us need Skype AND WhatsApp AND Facebook Messenger AND SMS AND Kik AND Slack AND Google Chat AND ... because your customers and friends use different apps. These apps will not be integrated into one because they are controlled by different entities who want to offer their own clients.
What if there was a single communication platform that everybody used.

The fact that we use so many different communication apps today is absolutely insane.

I think that's his point. We wouldn't need launchers if there weren't 50 different chat ecosystems.

Someday I hope there won't be 50 different chat ecosystems anymore.

How do you spend tens of millions of dollars on creating and launching a launcher?

Perhaps they did something else as well, I don't know; I hope they were transparent on their spending – and that the sources are audited.

My guess is they spent (at least some of) it on paid customer acquisition. But this is only a guess.
> The three company founders initially went in a different direction, before deciding to developing a launcher that would accommodate a completely different interface on the Android device. The original idea was a search of applications and the Internet, the results of which are displayed as icons of the relevant content, such as Wikipedia, IMDB, YouTube, etc., instead of an ordinary list of links.

I mean, really? They're reinventing the idea of pages of icons (my current launcher) by giving me a revolutionary page of icons? I assume (and hope) I'm missing the point...

Sad thing is that they were able to raise that much money while other companies who have a clear biz model of sales can't raise that kind of money. More buzzwords=more funding
Unfortunately this is a problem with Israeli companies that look for quick exits and don't really invest in businesses (sales/marketing/business & marketing strategy)
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