"I summarized all of my findings in the following table (you can click the image to enlarge it). Next time you need to choose a color, you can use the chart below to guide your decision."
This is fantastic. So many sites get the basics wrong. It drives me nuts to see eg food delivery aggregator sites that use a primarily blue color scheme.
I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countries) insisted the site background for their portal be changed from white to black for cultural reasons.
Thanks for the kind words. And I hear ya about the cultural aspect. When I started writing the article, I planned to incorporate an in-depth look into the cultural differences. But it was way too overwhelming.
I rarely sign up for things; I threw a spare-spare email account at the page this time. This is the special URL I got back, data-URI-obfuscated so the plaintext doesn't get indexed (I don't want to be mean :P):
6 comments
[ 2.5 ms ] story [ 24.4 ms ] thread"I summarized all of my findings in the following table (you can click the image to enlarge it). Next time you need to choose a color, you can use the chart below to guide your decision."
http://www.nickkolenda.com/wp-content/uploads/2015/10/full-c...
It's also worth noting that the color meanings described are Western and can be wildly different for Asian markets: http://www.illuminantpartners.com/2011/01/17/color/
I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countries) insisted the site background for their portal be changed from white to black for cultural reasons.
data:text/plain;base64,aHR0cDovL3d3dy5uaWNra29sZW5kYS5jb20vdGhlLW1lbWJlcnMtYXJlYS8K
(Keyboard shortcuts FTW: select+copy the above, CTRL+T, CTRL+V, click on webpage to focus, CTRL+A, CTRL+C, Alt+D, CTRL+V, Enter.)
Treat it as incentive to subscribe, perhaps. ^^