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The program was first born has "Playlist DJ" for Nokia, but didn't get to be a success until it was reborn as an Iphone app called "moodagent" in December. 300k iPhone users downloaded in 3 weeks and about 400k Nokia users. The daily rate is about 20k dl. The founders think they'll reach 10mio before 2010 ends. Their business model is this : about 3$/user/year in ad income shown in a small window in the application. Besides founders Peter Berg Steffensen and Mikael Henderson the investors include the it-investor Morten Lund.

(if you can read the gibberish called Danish , the source is here : http://epn.dk/teknologi2/tele/article1945005.ece )

Please don't editorialize titles (especially since the linked article has absolutely nothing to do with Zed Shaw).
I edited Zed Shaw out of the title.
It's still not covered by the article, the 700k downloads is not in there.

What's wrong with the original article title ?

Your title has completely no bearing on the article.