to me the decision to write an article about a technical topic such as "APIs" shows a certain amount of importance given to technology by NYT. However once I read it as a sponsored article, it felt dishonest, as if the topic was not interesting enough to warrant "true" interest.
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[ 2.9 ms ] story [ 27.4 ms ] threadMust admit that I was disappointed on clicking to find that it wasn't actual reporting.