Ask HN: How many days in advance to contact bloggers before launch?

6 points by rksprst 16y ago ↗ HN

I'm wondering how many days in advance should we contact bloggers, journalists, and start doing PR (press releases, etc..) before a launch? (so they have time to review the service, write the article)

Also, what is the best time/day for launch? Most people say Tuesday at 10AM (pacific time).

Any advice or experience that you guys have about conducting a successful product launch?

Thanks!

1 comment

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Alex3917 16y ago ↗

I'd recommend launching, then buying some Google AdWords traffic so that you can A/B test your site and optimize until it converts decently. Then start emailing bloggers after that. Just send them a 3-sentence personalized note with a link, nothing fancy.