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While Twitter consistently makes product decisions these days that sum up with SMH, Ello keeps proving to me why it's the best social network around! What other social platform would be so open and detailed in communicating the results of its postmortem?

I'm telling you guys, the team at Ello never ceases to amaze me. They are responsive and transparent from community managers and devs right up to the CEO. I know some knock Ello's design (I think it matches its marching to a different drummer ttude), but look beyond that to the bigger picture. Read their manifesto. Ello stands against ad tech and selling user data. The platform supports Markdown. The team is transparent and quick to respond. Although it can't replace Twitter's in-the-moment value, I think it certainly deserves our support.

I don't care about any of that because my friends don't use it. Ello, like others, is in a catch-22.
Make some new friends on Ello? The big picture stuff like ad tech and tracking is becoming a touchstone for measuring companies in my opinion. Ello earns respect for their stand and I use it regardless of whether people I know use it or not. I've met some cool people on Ello using their Search and looking for similar topics of interest.