Apple Inc’s Chief Designer, John Ive Opens Up About Working at Apple

We collected John Ive, the CDO of Apple, Inc. Q&A's: http://www.askmeanything.me/influencers/johnive Here they are:

Q: When did it happen that you could send out something so complex like the iPhone without instructions?

A: That's what we try to do. I think for a lot of us, a large display that you can directly touch, seemed obvious and natural. It wasn't the case 9 years ago when we were first working on it.If it was inevitable and obvious we would've done it years ago.There wasn't one person who wasn't completely captivated with using a touchscreen phone. For years before, buttons and displays were too small. But that was because they had to share the same space. We found we didn't have to compromise both. With a larger display we could have buttons that were contextual.

Q: What was the first Apple product you used before joining Apple?

A: In art school. The computers colleges had were terrible. I assumed the problems were with me. When you eat something that's bad, you assume the food is bad. But when you use a bad product, you assume it's you. In art school I used the Mac. There were some shocking things. For the first time in my life, I had a very clear sense of the people who had gotten together to design and make that product. I realized there are stuff that we do that attest to our values. From that point, I developed a real interest about these group of guys in California that made a computer that you could change the noises. I was absolutely intrigued by that. I wanted to find out who did this. You can read more of his interesting Q&A’s at AskmeAnything.Me: http://www.askmeanything.me/influencers/johnive