This is the reason we need strong net neutrality legislation. The biggest challenges were always going to be things like this that look incredibly consumer friendly but would be the beginning of dramatic shift in how the Internet works.
What's their end game here? It seems like they now offer a quota waiver for all of the top bandwidth hogging services. Why not just make everything unlimited at this point?
They still have excess bandwidth. These deals will attract customers away from other carriers and there is almost certainly a kickback to T-Mobile by the paid content providers.
T-Mobile is sharp when it comes to making data-driven decisions: look at the profitability of their offerings for people with less than excellent credit--make no mistake, every "uncarrier" move follows from careful number crunching; i.e. creates value both to customers and shareholders.
Their ads and PR are very publicly criticizing AT&T and Verizon but they're actually chasing the hearts of Sprint's customers. That's where their target market is.
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[ 3.2 ms ] story [ 24.3 ms ] threadT-Mobile is sharp when it comes to making data-driven decisions: look at the profitability of their offerings for people with less than excellent credit--make no mistake, every "uncarrier" move follows from careful number crunching; i.e. creates value both to customers and shareholders.
Their ads and PR are very publicly criticizing AT&T and Verizon but they're actually chasing the hearts of Sprint's customers. That's where their target market is.
Sprint is noticing too:
http://www.zdnet.com/article/sprint-fends-off-t-mobile-for-n...