You could argue that these are not actually fungible products, that when buying from the independent store you are also paying for a public good - the existence of independent stores.
The book is the same where ever you buy it. You could buy the book at Amazon's price and donate the difference to the indie bookstore and the indie store would likely make more from that donation than from you having it bought from their store, and you'd still get Amazon's free shipping.
Small businesses are generally not set up to accept donations, and it may be significant that the publisher records the sale as having gone through independent channels vs. Amazon.
Message board theorizing aside, the best way to support independent businesses is to do business with them.
For a business to succeed it has to provide value commensurate with the price it charges. If you can buy the books at independent bookstores at substantially lower prices elsewhere and you buy them at the indie anyways solely for the purpose of supporting them then that isn't doing business, that's charity.
If your business is actually a charity, consider going non-profit. Non-profit places to get books already exist though, they're called libraries. Independent bookstores sell the same books for more than Amazon so they can't compete as a business and they cannot compete with the state sponsored information access the local library system provides.
All that's left is to open up an overpriced coffee bar and serve the hipsters who find the irony of the bookstore's continued existence appealing enough to walk in the door. It's already amazing such stores survived Barnes & Nobles rise during the 90's and early 00's.
We could perhaps say the actual experience of shopping is not fungible. Normally, you'd find this person simply go to the indie store rather than showroom whatever multinational. Price here is secondary.
Can someone explain the difference between this and not buying, say, locally made shoes, or clothes, rather than clothes made cheaper somewhere else?
To me it's the same. You're supporting the people for whom you have some affinity by nationality, ethnicity, history, interaction, geography, etc. However, most people (with few exceptions) don't show the same favor for goods one could argue would benefit the local industry and our society (and also be contrarian to globalization) by buying the more expensively produced local or at least American [or native nation(ality) of shopper] goods?
I'm not advocating for either, you do as you choose, but it seems a bit contradictory or maybe people identify more with the bookseller (who is just a middle person) rather then the cobbler or shoemaker, tailor or seamster/seamstress who actually physically make the things themselves.
* They don't trust working conditions abroad; Amazon is 'local'-ish labour too. I'm sure I've read online that their working conditions aren't amazing, but it's not a Bangladeshi garment sweat shop who are paying bribes to the local mafia...
* They worry about the transportation costs on the environment. There's no particular reason to think that your local bookshop would be any better at reducing environmental impact than Amazon
* Means of production and providence are important to people in food products and products made from natural materials - those don't really apply to fungible books that have come from the same producer
* Keeping money locally in the community, with the idea that there will be some kind of trickle-down effect, or collateral benefit (like bookshops having reading events for kids) -- this seems to be the only really applicable part here, and I guess each consumer needs to ask if that's worth the extra cash for them
I understand the why [nice rundown]. What I don't understand so much is why people do this in practice for some kids of goods but not others. It's not as if local shoemakers are having a new golden age [Oak Street, excepted], or knifemakers or garment makers (tailors, seamstresses).
A shoemaker moreover would have more involvement [manufacture] than a mere "merchant" which is what booksellers are.
These other goods you keep comparing it to definitely seem to fall more on the utility side as opposed to the entertainment - possibly art? intellectual?luxury? - side, which I think is a large distinction.
There's a romantic aspect to being in bookstores that just isn't found with stores of other types of merchandise.
People don't flock to knife stores for knife signings. They don't sit down with a cup of coffee inside the knife store with other knife enthusiasts and talk about the latest knife they sharpened. They don't take one knife off the shelf, sit in an overstuffed chair and flip it a few times then put it back and take down another, all with no expectation of purchase or pressure. etc. etc.
I think you might have hit it with the "intellectual" aspect. Which is curious, in some respects because booksellers are mere merchants rather than producers (artists) one might stretch it and say they are curators (but any merchant is a curator).
With regard to knives, there are some people who do sit down and discuss process and knifemaker and tradition, history of a particular blade, provenance, etc. So it does happen. Chefs tend to have favorites. Swordspeople tend to have favorites.
But I have to admit, I think your point about perceived "intellectualism" might have merit (and explains the book part, but not the bookstore part but perhaps it's social aspect of the bookstore as you imply.
Different people romanticize different products. For some people clothes are luxury goods where books are a utility, and for some the reverse. Different people put different importance on different aspects too - Bob may think the environmental impact of his purchases is of first rate importance, but doesn't care about a community forming around his retailers. Jane may not really care about either, but fondly looks back on when her Mom took her to the library as a kid...
This is a publicity stunt, pure and simple. The whole point of showrooming is to find the product that works best for you—a concept that works much better in person—then seeking to find the best price. The internet has made this easier than ever, but it's always happened.
Note that I've totally reverse-showroomed Amazon: looked up reviews and alternatives, then found the lowest price somewhere else.
Amazon doesn't care because the cost to showroom is minuscule, and very often they win the price war. The sale is all that counts. Independent retailers care because they have become commoditized: it's a not-insignificant cost to showroom, and they're never the cheapest price.
I love local shops, but it only works if there's something unique on offer. That perfect espresso, the unique letter-pressed greeting card—I can't get these anywhere else.
Honestly I "reverse-showroom" all the time. Online websites are usually very good for gathering information about a certain product and the reviews add value to that info, however when I want something I want it NOW and I always end up buying from a physical store. I don't think I am the only one. Yes in this case I would have paid $11 more because I think $11 are worth less than 24h of my time (which is what I usually wait, at a minimum for a delivery - never had same-day deliveries where I live)
One thing I can easily see being able to "reverse-showroom" for cheaply is used books. Used copies of "The Martian" are currently $7.44 + $3.99 shipping at Amazon, which brings it to more than the $9.00 new price with Prime.
If my local bookshop gets in on the act and pegs used books to, say, even a dollar below the new book price on Amazon and advertises that fact boldly, I (and more importantly, a lot of millenials) would gladly buy from them instead.
A typical wholesale price as set by a publisher is about 50 to 60% of the RRP for mass-market stuff and 80% for specialised titles.
But most bookstores buy their stock from middle-man distributors on a returnable basis. That's a couple of clicks of about 10 to 15% each on top of the wholesale price, plus the store has to add their operating costs and margin onto that. So discounting is very difficult for a small shop.
Compared to Amazon which buys huge volume directly from publishers on a non-returnable basis and can park slow-selling stock in warehouses for years at a very low per-item cost.
So this person went to the actual bookstore Amazon is trying out, bought someone from the website of another retailer, and then went to that retailer's actual store to pick it up. Way to stick it to the man!
Unless of course "the man" is the oil company who actually ended up profiting from that extra trip you made (unless of course that person took public transit or a bike or walked or something...) and your time you wasted...
Amazon using it's strategies to grow and if local business can't do something to tackle these, they are ought to perish.
From customers point of view cost and quality matters. Low cost will always be preferred.
And off course not everyone will be receiving a $75 gift.
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[ 4.0 ms ] story [ 83.5 ms ] threadWhere?
Message board theorizing aside, the best way to support independent businesses is to do business with them.
If your business is actually a charity, consider going non-profit. Non-profit places to get books already exist though, they're called libraries. Independent bookstores sell the same books for more than Amazon so they can't compete as a business and they cannot compete with the state sponsored information access the local library system provides.
All that's left is to open up an overpriced coffee bar and serve the hipsters who find the irony of the bookstore's continued existence appealing enough to walk in the door. It's already amazing such stores survived Barnes & Nobles rise during the 90's and early 00's.
To me it's the same. You're supporting the people for whom you have some affinity by nationality, ethnicity, history, interaction, geography, etc. However, most people (with few exceptions) don't show the same favor for goods one could argue would benefit the local industry and our society (and also be contrarian to globalization) by buying the more expensively produced local or at least American [or native nation(ality) of shopper] goods?
I'm not advocating for either, you do as you choose, but it seems a bit contradictory or maybe people identify more with the bookseller (who is just a middle person) rather then the cobbler or shoemaker, tailor or seamster/seamstress who actually physically make the things themselves.
* They don't trust working conditions abroad; Amazon is 'local'-ish labour too. I'm sure I've read online that their working conditions aren't amazing, but it's not a Bangladeshi garment sweat shop who are paying bribes to the local mafia...
* They worry about the transportation costs on the environment. There's no particular reason to think that your local bookshop would be any better at reducing environmental impact than Amazon
* Means of production and providence are important to people in food products and products made from natural materials - those don't really apply to fungible books that have come from the same producer
* Keeping money locally in the community, with the idea that there will be some kind of trickle-down effect, or collateral benefit (like bookshops having reading events for kids) -- this seems to be the only really applicable part here, and I guess each consumer needs to ask if that's worth the extra cash for them
A shoemaker moreover would have more involvement [manufacture] than a mere "merchant" which is what booksellers are.
There's a romantic aspect to being in bookstores that just isn't found with stores of other types of merchandise.
People don't flock to knife stores for knife signings. They don't sit down with a cup of coffee inside the knife store with other knife enthusiasts and talk about the latest knife they sharpened. They don't take one knife off the shelf, sit in an overstuffed chair and flip it a few times then put it back and take down another, all with no expectation of purchase or pressure. etc. etc.
With regard to knives, there are some people who do sit down and discuss process and knifemaker and tradition, history of a particular blade, provenance, etc. So it does happen. Chefs tend to have favorites. Swordspeople tend to have favorites.
But I have to admit, I think your point about perceived "intellectualism" might have merit (and explains the book part, but not the bookstore part but perhaps it's social aspect of the bookstore as you imply.
Note that I've totally reverse-showroomed Amazon: looked up reviews and alternatives, then found the lowest price somewhere else.
Amazon doesn't care because the cost to showroom is minuscule, and very often they win the price war. The sale is all that counts. Independent retailers care because they have become commoditized: it's a not-insignificant cost to showroom, and they're never the cheapest price.
I love local shops, but it only works if there's something unique on offer. That perfect espresso, the unique letter-pressed greeting card—I can't get these anywhere else.
If my local bookshop gets in on the act and pegs used books to, say, even a dollar below the new book price on Amazon and advertises that fact boldly, I (and more importantly, a lot of millenials) would gladly buy from them instead.
But most bookstores buy their stock from middle-man distributors on a returnable basis. That's a couple of clicks of about 10 to 15% each on top of the wholesale price, plus the store has to add their operating costs and margin onto that. So discounting is very difficult for a small shop.
Compared to Amazon which buys huge volume directly from publishers on a non-returnable basis and can park slow-selling stock in warehouses for years at a very low per-item cost.
Unless of course "the man" is the oil company who actually ended up profiting from that extra trip you made (unless of course that person took public transit or a bike or walked or something...) and your time you wasted...
And off course not everyone will be receiving a $75 gift.