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Call centers for a while were teaching agents to talk with a southern accent as it was believed to be more welcoming.
To me, a drawl sounds like home and kindness.
Wow, these videos sound like home. Born and raised in Kentucky and I lost a bit of my accent moving to 'the city' for college but it's amazing how strongly it comes back when I call family. Now that I'm in California, people seem to find it entertaining for the most part.