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Ask HN: Is hiring a PR company a good investment for a startup?

8 points by charleyrock ↗ HN
Startup based in NYC. Is hiring a PR firm to get the word out a good investment? Any ideas about what/how they charge?

6 comments

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dnsworks
Maybe if you've already burned bridges and ruined your brand.
Travis
No, I wouldn't recommend this. It'll cost you anywhere from a few thousand to 10k+ per month. There are much better ways for you to "get the word out".
rmason
Noticed that Mint hired a PR person very, very early and it worked out pretty well for them.

It also depends on the type of business that you're building.

krav
PR agencies are what corporate managers hire to justify their marketing budgets. You're a startup. Be scrappy. Be creative. Think outside the box. You'll come up with ideas and ways to market far far more effective for your market than most PR agencies.
medianama
No. You can do a much better job yourself