The author isn't just stating the case of the word being misused, but to advertise his alternate model.
The take-away is that the new successful companies don't follow disruption theory, which is a bottom-up approach, but a different, top-down one.
It's importance is figuring out successful strategies for orienting and managing a business: don't undercut the competition, start with a niche that's willingness-to-pay is higher.
As someone who hasn't read much on management theory, it was illuminating for me.
Diction is also important, but that's a whole separate conversation.
It isn't just a word. It's a fully articulated theory of business management. Books, papers, articles, speaking engagements, &c. For many years, it has been the in vogue startup model.
TFA argues that there are newer, often better strategies to consider. It's a good argument.
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[ 3.1 ms ] story [ 16.0 ms ] threadI'm being serious when I ask, please tell me why any of this matters?
The take-away is that the new successful companies don't follow disruption theory, which is a bottom-up approach, but a different, top-down one.
It's importance is figuring out successful strategies for orienting and managing a business: don't undercut the competition, start with a niche that's willingness-to-pay is higher.
As someone who hasn't read much on management theory, it was illuminating for me.
Diction is also important, but that's a whole separate conversation.
TFA argues that there are newer, often better strategies to consider. It's a good argument.