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Great article - those Chrome plugins with their (to the normal users) vague permissions are borderline evil. I nearly snorted coffee onto my keyboard when reading some of their potential counter responses; made my morning.
Umm.. wouldn't a Pinterest user actually want this? It seems to me that it be a useful tool for the users (who chose to install the Pinterest plugin)
Absolutely. I don't see how this is an ad. It's the one and only feature that the plugin itself provides -- pin (as of recently) an article to read later. Just like you can pin pictures.

Isn't this precisely why you'd install the Chrome plugin in the first place?

The complaint is that instead of living in the browser Chrome where it belongs , it is creeping into pages.

But I guess this is how * displays its alert bubble too. And recenty has been inserting ads for some "survey" into web pages.

*Uninstall ghostery, install ublock origin.

Yes, I understand that. I'm unconvinced that - just because that is how it has always been done - it is the best way to do it.
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I think pinterest is the most useless thing on the internet and don't really know why even people use it at all especially people that don't sign in, you can't even scroll half the page before it completely puts a layer and forces user to signin/create account.