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"The t0 platform is built utilizing colored coin technology, which allows for fractions of bitcoin to be used to track ownership of many assets besides bitcoin. For example, a colored coin could be used as a token to prove that an individual owns shares of Overstock. This technology is built on top of the Bitcoin blockchain and is secured by the distributed public ledger."

Sorry, I don't understand a thing about bitcoin*, but doesn't this mean that the company is free-riding on the distributed structure? Yeah, I get that anyone who trades bitcoins consumes a share of the network's processing power (and pays for it), so is overstock's system just a variant of this process? And how can a developer independently change how the blockchain works?