Yeah, ok, it's cool for Andrew that he's interviewing Seth Godin, and Mixergy is great and everything, but it's not like Seth Godin is some kind of god whose every move need to be followed. Can you not just post the interview itself?
The interview hasn't happened yet. If you prefer, I can submit the recorded interview once it is recorded, edited and posted on Mixergy.com.
I am by no means a Seth Godin worshipper... I just thought that some people on here might be interested to see the interview live and be able to ask questions they may have for Seth. He is one of the higher profile guests Andrew has interviewed and sethgodin.com submissions tend to create some interesting conversations here on HN.
Nice cast... really enjoyed it. There were some really interesting topics covered. Hope there is a re-broadcast link so I can catch the first 20 min I missed!
I think it will be rebroadcast at the original link around 2:30PST and it will also eventually be posted on Mixergy.com (probably within the next 24 hours).
The phrase "go to the edges" actually comes from his book Free Prize Inside. The idea is that the products/companies with the best stories win, and the way to find the best stories is to go to the edges-- make your product very small or very big, very cheap or very expensive, very complicated or very simple, etc. He gives 30 or so categories, and there are a bunch of examples of how this works.
His next book is actually called Linchpin, it comes out in a week or so. IMHO it's his best since All Marketers Are Liars.
I think Seth has something in mind for this release, so I'll wait for the okay before publishing on my site. We were supposed to do this live with http://Justin.tv tonight, so I'm going to run it one more time today.
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[ 3.3 ms ] story [ 28.7 ms ] threadI am by no means a Seth Godin worshipper... I just thought that some people on here might be interested to see the interview live and be able to ask questions they may have for Seth. He is one of the higher profile guests Andrew has interviewed and sethgodin.com submissions tend to create some interesting conversations here on HN.
As in, either "smooth out the rough edges," or "have an edge."
I can see this as his next book title.
His next book is actually called Linchpin, it comes out in a week or so. IMHO it's his best since All Marketers Are Liars.