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Maybe that's because one can be reasonably confident that one's committed partner doesn't value one only or even primarily for sex.
Or maybe it's that "commitment" is the desired reciprocity, and it doesn't matter how it is acquired - even if it is being "only or primary" valued for sex.

We don't know.

Another "Well DUH!" moment in scientific research. I wonder who's grant money got pissed away to report the obvious.
Someone should really compile a list of the shittiest research taht got funded. There is some real nonsense out there that gets funded.
This is just some random google results on wasteful research money sinks, the duck penis research is just asking for the facepalm:

http://www.politifact.com/truth-o-meter/statements/2013/mar/...

http://endoftheamericandream.com/archives/30-stupid-things-t...

http://www.fool.com/investing/general/2012/05/02/the-10-dumb...

http://nypost.com/2013/12/17/duck-penis-studies-lifecoaches-...

There's LOTS more, although some of the links seem to come from political sites, dumb spending deserves to be ridiculed and I don't care who calls it out.

The abstract provides zero information. There is some effect, apparently. Who knows how big. For all we know 51% of women match the headline, compared to 50% of men.

Yet to the world, the news is "women like this".

Apparently I would have to pay $40 of I wanted to know the truth.

Because Academia is not a business.

Social creatures like being valued. What they don't like about being objectified is having everything else about them disregarded. I hope it's not callously dismissive to ask: what new, surprising thing does this article tell us about the universe?
I'm expecting a strong correlation with my upcoming study "Women Like Their Partners to Spend Time Hanging Out With Their Buddies, as Long as it is by a Committed Partner", and its follow-ups "Women Like Their Partners to Tinker With Their Motorcycles, as Long as it is by a Committed Partner", and "Women Will Put Up With a Load of Stuff From a Committed Partner Which They Otherwise Wouldn't".

Eventually I hope to get funding for "Newly Married Women Who Feel Their Partner is Uncommitted Dislike Pretty Much Everything That Person Does".