I call bullshit. How would it be possible? I have two bets how this can remotely work:
1. They use some newly discovered, color dependent property of original negatives, but the following quote debunkes that:
> If you have a ready-made files of black and white image or video, color recovery process will be much faster.
2. They use machine learning.
Well if they use machine learning then they just teach the computer how to do colorization and produce plausible results. It's not retrieving the original colors. It could be still a good idea though.
The people over on reddit's colorizedhistory subreddit do such a marvelous job. If it were applied to film, it would be fantastic. Of course, it's too hard to do every frame. But perhaps an artist could color one frame of each scene, and software + machine learning can deduce the coloring of the rest of the frames of that scene.
Anyone who has grown up with b&w television will tell you that you were actually able to tell the colors of objects, when you were used to it.
The other way round, if you happen to have done any serious recoloring work (e.g., those car configuraters found at the web[1]), you probably know that it's not just about changing the hue. The various reflective properties, diffusion and response to exposure are quite different for different colors and it boils down to reworking the entire histogram to achieve some credible appearance. So, yes, I think it's quite plausible that you may analyse the properties of a surface captured in b&w and recover the original color properties with some limited precision.
(Now, that we're spoiled by highly saturated displays with a limited color range and are used to ignore artifacts of image compression, this may seem quite far fetched. But when you are used to deal with analog images, yes, it's plausible. P.S.: And while we are at it, please stop colorizing images with colors that are obviously not the originals. It's not all the same, just because it comes in b&w.)
[1] Before there were renderings, you would get a product shot in a single color and all the other color versions had to be derived from this.
It's hard to find an actual explanation for the process on the site, after a bit of rummaging this is the closest I could get: http://i.imgur.com/YsbKHg1.gif
Still, it's a surprise to discover that changing a photo to black and white is a lossless operation that can be reversed.
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[ 3.7 ms ] story [ 36.4 ms ] thread1. They use some newly discovered, color dependent property of original negatives, but the following quote debunkes that:
> If you have a ready-made files of black and white image or video, color recovery process will be much faster.
2. They use machine learning.
Well if they use machine learning then they just teach the computer how to do colorization and produce plausible results. It's not retrieving the original colors. It could be still a good idea though.
Also the 'recovered' color of Carole Lombard’s picture on the home page contradicts the one in this page http://www.solargreencolor.com/about_solar_green_color.html
The other way round, if you happen to have done any serious recoloring work (e.g., those car configuraters found at the web[1]), you probably know that it's not just about changing the hue. The various reflective properties, diffusion and response to exposure are quite different for different colors and it boils down to reworking the entire histogram to achieve some credible appearance. So, yes, I think it's quite plausible that you may analyse the properties of a surface captured in b&w and recover the original color properties with some limited precision.
(Now, that we're spoiled by highly saturated displays with a limited color range and are used to ignore artifacts of image compression, this may seem quite far fetched. But when you are used to deal with analog images, yes, it's plausible. P.S.: And while we are at it, please stop colorizing images with colors that are obviously not the originals. It's not all the same, just because it comes in b&w.)
[1] Before there were renderings, you would get a product shot in a single color and all the other color versions had to be derived from this.
[1] http://www.yoyodyneindustries.com/inductions/beacon_inductio...
1. http://www.yoyodyneindustries.com/disclaimer.html
I think I'll get one of the junior chaps to look into that once they've bought the tartan paint that I asked for.
Still, it's a surprise to discover that changing a photo to black and white is a lossless operation that can be reversed.