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Bill's blog has been around for what, a week now? Being #4 in so short a time seems pretty good to me. :P
Somehow I think Bill Gates will do just fine, SEO or no. When you're a behemoth, people visit your blog whether or not they can find it on Google, and in time he'll naturally migrate to the top of any relevant search. He's a voice that people want to hear, and that's several orders of magnitude more important than how your blog pages are titled and what you put in your meta tag.

Probably useful advice for those that actually need to worry about traffic and findability, though, if they aren't using off-the-shelf solutions that already do most this stuff for you.

not mutually exclusive
This is meaningless. Due to software problems, my blog has been dead for a few months. The title is "It works!". But if you search for "Jonathan Rockway blog" the default Apache2 "it works" page is the first Google result.

Google's algorithm is more than just looking at the <title> tags.

(And wow, it's been months now? Time to fix that bug...)

Eyes: ... SEO ... Bill Gates

Mind: Bill Gates is worth 40-50 billion, doesn't care about revenue

Mind: Bill Gates is known world-wide, doesn't need promotion

Mind: Bill Gates' blog received widespread media attention

Mind: What could this be?

Hand: Click

Eyes: searchengineland.com

Mind: Never heard of it

Eyes: Quasi-intelligent comments

Mind: Relates more to the age of te website than anything else

Mind: SEO is like change for the poor. Close.

I see most of the comments are about the fact Bill Gates doesn't need SEO.

I believe the point of the post is to offer some case study of how to improve one's SEO. And I find it very informative.

He makes his case study even more pertinent by choosing a well-known target, Bill Gates, but that's not the main point.

Didn't he just start this a week ago? The fact he's on front page already says to me, he doesn't need it at all.
Although I agree with you on the SEO some of the suggestions are good ideas in terms of user experience, i.e. information rich title tags.