So you seriously are crazy about star wars?

Agree --> To be frank, I think its a decent movie but not something to go crazy about.

I grew up with Star Wars. The first three movies were pretty good. I've never been able to finish any of the other three. The new one doesn't interest me, so I won't be going to see it in the theater.

From what I've observed, the new movie is being very heavily marketed. Facebook now has the option to stick a light saber on your profile picture. The merchandise is all over the larger stores. In my opinion, it's mostly hype due to its prevalence from marketing.

I've never seen any of the films and don't plan on it anytime soon. I've certainly heard about the new film though, but I wouldn't want to spend all that time in a movie theater.

I believe you are confusing Star Wars with Star Trek. BBT has numerous referrals to Start Trek. The obsession and indirect similarity of Sheldon with Spock (L. Nimoy) is a recurring theme of the TV series as far as I recall. Haven't seen the last season though.

It's all hype. I don't know if Disney is guerrilla marketing geniuses or if they are just bribing Reddit, but the site is currently nothing but Star Wars-related links. And TBBT sucks. It wouldn't surprise me if the producers had some kind of deal in which they are paid by DC comics so that all the main characters like their superhero comics.

There's a big advertisement campaign going on worldwide. In my city they have decorated a large Spire structure ("The Spire") as a lightsaber.

It's funny how all the real fans agree that 3/6 movies were terrible. The first 3 released didn't age well in my opinion but were probably great when released.

It's a nice contrast to the back ground noise of marketing. As if you turned all the ambient music in all the offices and grocery stores and department stores into the same 3 second clip and turned up the volume to 11. Soon enough it will go back to normal. But I hope some people will be a little more cognizant of the presence of marketing in public life.

I wonder what it would be like if all of advertising space were instead filled with affirmations about the human condition, about empathy, about statistical intuition, and about finding cognitive distortions. You know, the opposite of what advertising needs to function. So, totally not possible. But I think it'd be a good idea.

It's the first movie in a long time that I care enough to see in theaters. The originals are masterpieces. After the shitty remakes though it's hard to get too excited about the new movie.

Markering, social engineering. Hot or not, learn from it!

Everyone in the marketing business should learn how it's done from such premieres (other examples are Bond, Hobbit, Harry Potter).

I think those strategies would not work with a completely new title. Here you have a series that spans over 2-3 generations and through marketing you can create this illusion that this is an incredible cultural phenomenon, and that everyone is waiting, and that it's a part of the saga, and that without watching it you cannot call yourself a member of the polite society, or a middle class.

Look closely at what kind of arguments are used in the marketing messages. "This episode fits to the style of the other films". Now do reverse engineering on that statement - they took focus groups, sociologists, cultural anthropologists, ask people questions: "what are you most afraid of with the new episode", they say: "that it will spoil the style and mood of the previous movies". Now take 2-3 most repetitive statements and construct the smart message that will cover these problems. This is how it's done.

Another element is that the screenplay is written in such a way, that this episode has to be both - relating to the previous episodes and satisfy the fans, but also has to have a self containing story, that will be understood by those unfamiliar to the series. From the marketing point of view the Star Wars fans are not really the target group, they will go to see it no matter what. The real challenge is to broaden the fan base, attract those uninterested. Make the girlfriends go together with the boyfriends, and parents together with the children. Big bucks rule.

I particularly like the way they insert the information into the news reels. Of course the TV stations are being paid for it and the message is well tailored, but goes seamlessly well with other pieces of news. Very few movies are honored like that.

On a technical level - I think Episode I in 1999 was the last one shot on 35mm film. But actors spent most of the time in the blue box, so the editing deserves applause. Episodes II and III were shot on video making the composition with the CGI much much easier. But this time they went back to shooting on film, natural scenery and models. Interesting development. It's also interesting how they are able to release it on all different formats, 2d, 3d, IMAX etc. all at once (like games on different consoles).

I'm slightly critical from the point of view cinematographic art, but I'm admiring it as a global social engineering masterpiece and a business enterprise.

I wasn't such a fan but a friend of mine was and explained to me what I needed to know before watching the movie. I went into the movie with expectations at 0.

The movie was epic. I loved it. Damn. Just set your expectations at 0 and may the Force be with you.

I didn't grow up on Star Wars, even though I was the right age to have at least seen ads for the third one. I don't remember it being an unusually big deal where I grew up -- no more so than E.T., for instance, which we never hear about anymore. Or Close Encounters, which I think was big when it first came out but was a little before my time.

Anyway, since I didn't grow up on it, there's no nostalgic connection for me and I'm not into it at all.

(Whereas I'm at least somewhat aware of the Star Trek goings-on because I was exposed to TNG by television.)

this was a great movie just like there are other great movies. All i can say is that I really enjoyed it and it was worth going to the movies to see the movie. :)