I thought I would submit this link, given all the advanced SEO discussed as of late on HN. I'm not a marketer and it took some reading to get the gist of what SEO is about.
I have a slightly off-topic question: What is a simple (and legal) way to monetize a high pagerank website? The article mentions that it is very difficult to reach to PR 6, yet I found that my personal page has PR 6, without having consciously tried to optimize it. I am honestly wondering if there is any way to benefit from that or I should just be happy that my page comes up on google before those with the same name like me.
Text link ads might be one way to go. Perfectly legal but if google detects it then it's goodbye pagerank. Same for sponsored blog posts.
Even if you do take on paid for links and google doesn't realise I doubt you're going to make very much from it. I would suggest you use your site as a marketing tool, both for yourself and projects you're interested in, and be happy with that.
If you're talking about this site http://www.lkozma.net/ , I think you already have a very good eye for optimization. So congratulations!
I would focus on selling yourself, not selling something. Your Pagerank should help you speak with more influence about subjects that you are an expert on, and then, use that expertise to get jobs, consulting, funding, grants or get published.
What do you do when you have a web app, rather than content, and there's not that much text to drop your keywords around in. I guess have a blog that talks about your subject matter?
From what I've learned, that is a good approach. Doesn't necessarily have to be structured as a blog with chronological entries, could look more like a traditional website.
An example: let's say you have a time tracking web app. Your content can talk about good approaches to time management, or techniques to focus, or publish research about the average lengths of different tasks from the data that you can gather from your users.
"The golden rule of SEO appears to be: write exceedingly interesting content. The rest will come. That is your biggest lever."
I'm sorry but this is just SO wrong, and the first page SERP's are riddled with low quality examples of why this is not true. I see this regurgitated through-out the blogosphere :\
To answer your question, get backlinks, just get more backlinks. Remember, Google (et al) work off of a link graph, not a "how brilliant is your content" graph ;)
What people NEVER follow up with when regurgitating "just write good content and the rest will follow" is that it's purpose is to bait backlinks, the thought being the better the content, the more backlinks you'll get.
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[ 27.3 ms ] story [ 2267 ms ] threadOther great HN discussions on SEO:
http://news.ycombinator.com/item?id=1073357
http://news.ycombinator.com/item?id=1073723
http://news.ycombinator.com/item?id=1074659
Even if you do take on paid for links and google doesn't realise I doubt you're going to make very much from it. I would suggest you use your site as a marketing tool, both for yourself and projects you're interested in, and be happy with that.
I would focus on selling yourself, not selling something. Your Pagerank should help you speak with more influence about subjects that you are an expert on, and then, use that expertise to get jobs, consulting, funding, grants or get published.
An example: let's say you have a time tracking web app. Your content can talk about good approaches to time management, or techniques to focus, or publish research about the average lengths of different tasks from the data that you can gather from your users.
A great example is Mint.com's blog -- http://www.mint.com/blog/
I'm sorry but this is just SO wrong, and the first page SERP's are riddled with low quality examples of why this is not true. I see this regurgitated through-out the blogosphere :\
To answer your question, get backlinks, just get more backlinks. Remember, Google (et al) work off of a link graph, not a "how brilliant is your content" graph ;)
What people NEVER follow up with when regurgitating "just write good content and the rest will follow" is that it's purpose is to bait backlinks, the thought being the better the content, the more backlinks you'll get.