Ask HN: What formula do you use for calculating subscriber churn?

8 points by xal ↗ HN
It seems that everyone I ask uses a different formula for calculating Churn. Most people seem to use back of a napkin calculations like (total customers lost/average active customers during the month*100). Is this the SAAS industry standard? What do you use?

2 comments

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I don't know the convention, but the most accurate would be the rate of decay on the installed base.
what would be the formula for that?