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Branding the company as the coolest out there is arguably just as important as the technology itself. While it' not technically that difficult to create that demonstration, it's still fantastically fun to watch. Musk and Tesla continue to nail it on the Cool Factor.

It's very much in line with Apple's branding strategy - http://blog.erratasec.com/2015/12/tesla-is-copying-apples-bu...

Love it!! Way better than the 007 mode on my Model S as an Easter egg. Although, 007 is cool too... This was to a whole different level though.
Good ol' TSO. Who would have guessed the Savatage guys would have had so much success making Christmas music of all things.
Read the tweet replies. "Elon you are amazing!". Oh how humans love adoration aggregation. Highly confident Elon's sole role in this whole process was signing off on the idea no doubt concocted by some far away from home recent MIT grads/Telsa employees.

Early New Year's resolution for HN: Reclaim the hero worship for yourself that you've given away too much of to Elon Musk Elizabeth Holmes Mark Zuckerberg.

It's amazing to see how much control is given to the onboard computers. I would've never thought the doors would be automated too. Isn't this a safety risk?
The doors are automated because they have two hinges that turn independent of each other so the car is able to control how much space it needs to the side and above to open the door.