That's a pretty ingenius hack. More limited in use than a real cookie (real cookies are sent along with every request; even for images etc), but still pretty cool.
one purpose is webtracking, especially in the affiliatemarketing niche, which "suffers" from cookie deletion because the cookiebased-tracking then does not recognize visitors and thus affiliates don't get paid... fingerprint methods are another alternative, although less precise and more difficult to implement.
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[ 15.6 ms ] story [ 240 ms ] threadOr collect data on people. Likely only a matter of time until you can build up a complete record, including name, address, social security number.
Its a genius trick though.