Every bullet missed the important detail where a ton of companies seem to be basing their business models on datamining and advertising... and if they have a slightly more viable business model (regulatory disruption a la AirBnB and Uber), they're still relying on this data for revenue to some extent.
My hunch (and it is just a hunch): there's going to be a watershed moment where company marketing efforts realize that a lot of the data they're using to make marketing decisions, be it directly via their own analytics or through targeted ad services, is worth a lot less than they think it is. Given how many bay area startups depend on selling data, that's bound to cause a crunch.
That assumes by "Marketing" you mean only advertising and not "Marketing" as advertising, pricing, distribution, and most importantly product development.
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[ 2.8 ms ] story [ 18.8 ms ] threadMy hunch (and it is just a hunch): there's going to be a watershed moment where company marketing efforts realize that a lot of the data they're using to make marketing decisions, be it directly via their own analytics or through targeted ad services, is worth a lot less than they think it is. Given how many bay area startups depend on selling data, that's bound to cause a crunch.