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It's basically an ad for their device, but it's an interesting story nonetheless.
Pretty amused that they use a stock image of an early 00s D-Link router on their product page... seems like exactly the place the sole non-rendered image of their product should go.

http://www.bitdefender.com/box/

Am I the only one that thought this was a fake product/parody at first? Especially after watching the video on their homepage?

"We like boxes. Here's a box that protects your other boxes."

They don't actually describe what the product does besides making some vague generalizations about "protecting" you from "threats".