on iOS, at a glance, the new app icon looks like an app when its updating. When i look at my home screen really quick, i see it out of the corner of my eye and think its updating.
Wow, this is painful. Definitely an early contender for worst rebrand of 2016. The video, oy-vey, pretentious does not begin to describe it. Their logo represents bits and atoms? What?.. but, why?
This might be one of the worst rebrands I've ever seen. They totally conceded something prominent for something that looks like a freelance logo-designer's general 'hey I design logos' generic portfolio item.
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