People who block ads are the actual targets for marketers (theguardian.com)

BS, at least for me personally. The only times I've ever clicked ads are by accident. I consider myself very good at ignoring them.

I actually consciously avoid vendors who put out obnoxious ads, let alone especially ones that try to sneak past filters. I don't mind contexual affiliate links, however, as long as they align with whatever I'm reading.