Other typeface fact! The title text in 2001 uses capital O's instead of zeroes. [1] The zeroes in Gill Sans are thinner than the O's, so part of me thinks Kubrick wanted the logo to look more futuristic.
Adobe Garamond [0] is really nice to look at, I think, especially for long passages of text.
With Akzidenz-Grotesk [1] as a runner-up (and for headlines etc.).
Font fun fact: This was actually the font Massimo Vignelli originally used on the NYC subway system, before the MTA changed it to Helvetica (which is a fine choice, too, though I personally think Akzidenz (on which Helvetica is partly based) is prettier) [2].
I'm a huge fan of Freight Text Pro for serifs (https://typekit.com/fonts/freight-text-pro). It's like... just rounded enough to be soft and kind, but still be professional. I'm talking mostly about the medium weight, but the whole series is nice.
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[ 4.6 ms ] story [ 50.0 ms ] threadLato is nice - it's on Google Fonts.
For headings and titles I like a clean "DejaVu Sans"
Anyway, that said, Fira Sans is very nice.
Source: (http://www.theguardian.com/film/2004/mar/27/features.weekend)
The Nike logo is also from the Futura family (https://www.quora.com/What-font-is-used-for-the-Nike-logo)
[1] https://i.ytimg.com/vi/e-QFj59PON4/maxresdefault.jpg
For fun, for nostalgia, for distinctiveness, for boldness, for my heart and my soul.
https://en.wikipedia.org/wiki/Chicago_%28typeface%29
Susan Kare, its prolific designer:
https://en.wikipedia.org/wiki/Susan_Kare
With Akzidenz-Grotesk [1] as a runner-up (and for headlines etc.). Font fun fact: This was actually the font Massimo Vignelli originally used on the NYC subway system, before the MTA changed it to Helvetica (which is a fine choice, too, though I personally think Akzidenz (on which Helvetica is partly based) is prettier) [2].
[0]: https://en.wikipedia.org/wiki/Garamond#Adobe_Garamond
[1]: https://en.wikipedia.org/wiki/Akzidenz-Grotesk
[2]: http://www.helveticasubway.com
[0] http://www.fontbureau.com/nhg/