Talend MDM - Is a "live ETL" ready for your data?

The recent public release of Talend MDM - does this change the data-entry-storage market, or change anything for data-centric startups?

http://www.talend.com/master-data-management/index.php

Will this fit inside the needs of related (subsets) of data management including PIM (Product Information Management) for organizations?

More importantly, will the program have the performance, indexing, scalability, openness, and search features required to be truly useful?