We've done one-on-one career coaching with a couple of hundred people, and found ourselves asking the same questions over and over again. So we put the most common questions into this simple tool.
It acts like a checklist to make sure you haven't missed a key bit of our advice. It's on the way to automated coaching.
It takes about an hour to work all the way through. That's long, but people use it for major life decisions.
We built it in Guidedtrack, a simple high-level language for making Q&A tools. It allows our researchers to edit the content quickly. We then overlaid our CSS theme.
https://www.guidedtrack.com/
It gets about 1,000 users per week.
The aim of the tool is to cause people to change their career plans. 17% of users report a career plan change from engaging with us (though not necessarily from the tool itself).
4% make it to the end. That's less than 17% because we have a survey about a quarter of the way in, as well as at the end.
Net promoter score is -10%, and use isn't growing.
What are the most effective ways to make it better?
Honestly, this feels like a bait and switch that is mainly trying to convince people to donate more to charity and be more altruistic rather than "help make career decisions". If you want to convince people to give more, that's great, but be up front about it.
Our focus is on careers with social impact. That's obvious if you come in from the main site, and we mention it on the first page of the tool, but it's easy to miss if you click straight through to the tool.
Started it, barely went 10% in. The so far frequent "hey sign up for x" was annoying. And then it tells me to write questions and such, who's gonna answer those? I don't get it. So I closed the tab.
I'll be honest, I did not read most of what was presented to me. Looking back - it might be like ad/banner blindness - I just saw something trying to get me to sign up or such and ignored it.
Pretty terrible. Didn't even bother to learn what my current career is or anything about me at all for that matter and just started telling me to give money away and worry about farm animals. I guess if you're currently enrolled at a lib arts college and have no idea what you should do with your life this could help.
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[ 3.6 ms ] story [ 25.1 ms ] threadWe've done one-on-one career coaching with a couple of hundred people, and found ourselves asking the same questions over and over again. So we put the most common questions into this simple tool.
It acts like a checklist to make sure you haven't missed a key bit of our advice. It's on the way to automated coaching.
It takes about an hour to work all the way through. That's long, but people use it for major life decisions.
We built it in Guidedtrack, a simple high-level language for making Q&A tools. It allows our researchers to edit the content quickly. We then overlaid our CSS theme. https://www.guidedtrack.com/
It gets about 1,000 users per week.
The aim of the tool is to cause people to change their career plans. 17% of users report a career plan change from engaging with us (though not necessarily from the tool itself).
4% make it to the end. That's less than 17% because we have a survey about a quarter of the way in, as well as at the end.
Net promoter score is -10%, and use isn't growing.
What are the most effective ways to make it better?