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Oh goody.

I appreciate the causes but the precedent is terrible.

Yep, an ad blocker should act as a fully agnostic content blocker, stopping content of all kinds, designated by the user, from crossing the network. It should not under any circumstance cause frivolous extra use of the network connection, at least not without asking. Quite a few people use these not just to get rid of an annoyance, but to manage quotas on their connection better.
Agreed. Anti censorship messages are a good thing, but this sort of concept could easily be adjusted to push all kinds of worrying propoganda and political messages.

It also reminds me a bit much of how old school adware used to replace ad on sites with ones that send the money to the malware's developers. That's another worrying thing that could be done with this sort of feature in the future.