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"Last fall, Leo invested in a trash-hauling startup called Rubicon Global. He had invested in other environmentally focused startups before, including an electric car maker, and a synthetic diamond startup Diamond Foundry."

This is really interesting.

Anyone has come across the synthetic diamonds? I don't know much about how far along/well received they are, but Diamond Foundry sounds pretty interesting.
Since 2014, Snoop has been the voice of Unload Your 401K, a website where you can you examine your 401(k) plan for gun stocks. <- didnt know this at all. Snoop Dogg, Gun Divest and 401k? Pretty interesting combination. Full of fun facts :)
What gets me is the sheer volume of money being divested. $3.4T is no joke! Even Norway's sovereign wealth fund (the largest in the world)--based on oil profits--is divesting from coal...
Norway is indeed an intriguing story.

Their sovereign fund is based on the fossil fuel, yet 1) their pension fund is divesting from fossil fuel 2) the sovereign fund has all kinds of ethical guidelines.

You can see their exclusion list here. It includes: Weapons, tobacco, human rights and environmental damage, and corruption. http://www.nbim.no/en/responsibility/exclusion-of-companies/