On reading the title, I too thought Googlers might have found it amusing to acquire a company called Binge. But then, thankfully, I read the article.
This makes me think though - we are losing some information by making the titles into Title Case, namely the information of what is a proper noun and what is not. Is the slightly improved readability worth the loss? I personally don't think so.
It took me a moment to parse the portmanteau of "acquire" and "hire," but I finally put it together. This article is currently the top hit for the neologism: http://www.google.com/search?q=acquhire
(My first impression of the headline was that it was some sort of quasi-literate mangling of an impossible headline about Google acquiring Bing.)
To me it just looked like a typo and immediately let me think "mhh, when the author can't even spell check his headline, what could the article be worth".
6 comments
[ 2.8 ms ] story [ 23.9 ms ] threadThis makes me think though - we are losing some information by making the titles into Title Case, namely the information of what is a proper noun and what is not. Is the slightly improved readability worth the loss? I personally don't think so.
(My first impression of the headline was that it was some sort of quasi-literate mangling of an impossible headline about Google acquiring Bing.)
You never should do such things.